Department of Commerce and Business Management Publications

Dr. Sandeep Vij

Publications

  • Singh, G., Singh, I.,&Vij, S. (2018). Antecedents and Consequences of Customer Loyalty: A Conceptual Model. accepted for publication in the International Journal of Applied Business and Economic Research, Vol.15 February 2018 issue.

 

  • Farooq, R.,&Vij, S. (2018). Linking Entrepreneurial Orientation and Business Performance: Mediating Role of Knowledge Management Orientation. accepted for publication in Pacific Business Review International, 10(8), February 2018 issue.

 

  • Taneja, G., &Vij, S. (2017). Big Bazaar Direct. IMT Case Journal,7(3).

 

  • Farooq, R. &Vij. S. (2017). “Moderating Variables in Business Research”, The IUP Journal of Business Strategy, 14(4), 34-54.

 

  • Vij, S., &Farooq, R. (2016). Moderating Effect of Firm Size on Relationship between IT Orientation and Business Performance. The IUP Journal of Knowledge Management, XIV, No. 4, pp. 34-52.

 

  • Vij, S. (2016). Quality to Loyalty in Retail Banking: A Conceptual Model. Synergy: Journal of Commerce and Management. Vol. 2, Issue, pp. 44-52

 

  • Vij, S. (2016). Are subjective business performance measures justified? International Journal of Productivity and Performance Management. Vol.65, No.5, pp. 603–621.

 

  • Bedi, H. S., &Vij., S. (2016). Antecedents and Consequences of Frugal Innovation: A Conceptual Model. in K. Ghuman, A. Sharma, and A. Garg (Ed.), Indian Management: Proceeding of International Conference on Indian Management. Thapar University, 2016 (pp. 253-269), Bloomsbury: India.

 

 

  • Vij, S. (2015). Connecting Customer Loyalty to Growth. ShodhPrerak, Vol. V, Issue 3/4, 2015, pp.137-144

 

 

  • Bedi, H., &Vij, S. (2015). How do age, type, size and nature determine firms’ entrepreneurial orientation? International Journal of Applied Business and Economic Research, 13(3), 1015-1030.

 

  • Vij, S., &Bedi, H. S. (2015). Entrepreneurship and economic development - Theoretical perspectives, The Economic World, 2(1), pp. 1-12.

 

  • Vij, S., & Farooq, R. (2014). Multi-group moderation analysis for relationship between knowledge sharing orientation and business performance.  International Journal of Knowledge Management (IJKM), 10(3), pp. 36-53. 

 

  • Vij, S., &Farooq, R. (2014). Knowledge sharing orientation and its relationship with business performance: A structural equation modelling approach. The IUP Journal of Knowledge Management, 12(3), pp. 17-41.

 

  • Vij, S. (2013). Predictors of attitude toward advertising – An empirical study of North Indian consumers. Abhigyān, 31(3), pp. 53-63.

 

  • Vij, S., & Sharma, P. (2013). Does entrepreneurial education enhance the entrepreneurial drive of business students? IUP Journal of Entrepreneurship Development (IJED), 10(2), pp. 65-82.

 

  • Vij, S., &Bedi, H. S. (2012). Relationship between entrepreneurial orientation and business performance: A review of literature.The IUP Journal of Business Strategy, 9(3), pp. 17-31.

 

  • Vij, S. (2012). Psychographic segmentation based on belief factors underlying attitude toward advertising in general. International Journal for Management Research (IJMR), 1(4), pp. 34-54.

 

  • Vij, S. (2012). Are you using social media for marketing? North India’s Business and Trade, 1(2), pp. 50-51.

 

  • Vij, S., & Singh, R. (2011). Dimensions of consumers’ advertising beliefs in India. Indian Journal of Marketing (IJM), 41(3), pp. 21-32.

 

  • Vij, S., Sharma, R., & Sharma, M. K. (2010). A study of identifying the emotional competence of indian salespeople. The IUP Journal of Marketing Management (IJMM),9(3), pp. 24-40,

 

  • Singh, R., &Vij, S. (2008). Public attitude toward advertising: An empirical study of Northern India. The ICFAI Journal of Marketing Management, 7(1), pp. 49-66.

 

  • Vij, S. (2007). Outsourcing: From BPO to KPO (Indian kaleidoscope). In: Strategic Outsourcing, Ed: Dogra, B., Khara, N., &Verma, R., pp. 273-283 New Delhi: Deep & Deep Publishers.

 

  • Vij, S. (2003). Knowledge Sharing: The Core of Knowledge Management.M-World, Journal of Ludhiana Management Association, 2(1), pp. 16-18.

 

Conference Papers

  • Vij, S. Linking Entrepreneurial Orientation and Business Performance: Mediating Role of Knowledge Management Orientation. International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets, IIT Delhi, 14th -  15th July, 2017.

 

  • Vij, S. Communities of Practice: An Engine of Social Capital and Business Performance, Implications of Infosys and Tata Cases for Corporate Governance in India, Transforming Tacit Knowledge into Explicit Knowledge for Delivering Business Goals. National Conference on ‘Strategic Management: Delivering Business Goals, Chandigarh, 22nd December, 2017.

 

  • Surbhi,&Vij, S. (2017). Implications of Infosys and Tata Cases for Corporate Governance in India. National Conference on ‘Strategic Management: Delivering Business Goals, Chandigarh, 22, December, 2017.

 

  • Kainth, N., &Vij, S. (2017). Transforming Tacit Knowledge into Explicit Knowledge for Delivering Business Goals. National Conference on ‘Strategic Management: Delivering Business Goals, Chandigarh, 22, December, 2017.

 

  • Vij, S., & Farooq, R. Moderating effect of industry type and firm size on relationship between IT orientation and business performance. 18thAnnual Convention of Strategic Management Forum at Indian Institute of Foreign Trade (IIFT), New Delhi, 17th - 19th December, 2015.

 

  • Kumar, V., &Vij, S. The role of spirituality and ethics in transformational leadership. The International Conference on Spirituality: The Essence of Ethical Leadership and Management, at School of Management Sciences (SMS) Varanasi, 22nd - 24th November, 2014.

 

  • Vij, S., & Farooq, R.Impact of knowledge sharing orientation on business performance. 16thAnnual Convention of Strategic Management Forum, Indian Institute of Management, Kozhikode (IIMK), 23rd - 25th May, 2013.

 

  • Vij, S., &Jhanji, H. Business incubation: A review of research orientations, impacts and determinants of success. Tenth Biennial Conference on Entrepreneurship, Entrepreneurship Development Institute (EDI), Ahmadabad, 20th -22nd February, 2013.

 

  • Vij, S., & J. Sharma, J. An empirical study on social media behaviour of consumers and social media marketing practices of marketers. 5th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmadabad (IIMA), 9th -11th January, 2013.

 

  • Vij, S. Social media marketing strategy: A case study of AGTS. 15th Annual Convention of Strategic Management Forum, Indian Institute of Management, Indore (IIMI), 3rd - 5th May, 2012.

 

  • Vij, S., &Singh,  Are ethics important for competitive intelligence professionals? Amity Competitive Intelligence Conference - 2012 (ACIC-2012) Competitive Intelligence for Organizational Success, Amity University, Noida, 6th March, 2012.

 

  • Vij, , Sharma, R., &Kaur, P.  Ethical orientation of managers in insurance industry in India. International Conference on Business Ethics & Human Values, University Business School, Panjab University, Chandigarh, 22nd -23rd December, 2010.

 

  • Vij, S., &Sharma, R. Role of SGFI in Empowerment of Children - A Case of Identification and Rehabilitation of Child Labour. SMF-IIMA International Conference on Challenges to Inclusive Growth in the Emerging Economies, Indian Institute of Management, Ahmadabad (IIMA), 15th -17th December, 2010.

 

  • Vij, S. Transforming education transforming India: The lovely journey. 13th Annual Convention of Strategic Management Forum, Indian Institute of Management, Lucknow (IIML), Noida Campus, 27th -29th May, 2010.

 

  • Singh, R., &Vij, S. Socio-economic and ethical implications of advertising: a perceptual study. International Marketing Conference on Marketing and Society, Indian Institute of Management, Kozhikode, Kerala (India), 8th -10th April, 2007.

 

  • Vij, S. Transforming small and medium enterprises (SMEs) - The cluster development approach. PCMA National Conference on Restructuring Business Organizations, SCD Govt College Ludhiana, 26th -28th February, 2005.

 

  • Vij, S., & Sharma, Identifying and assessing knowledge management practices. National Seminar on Issues and Challenges in Contemporary Management, Kurukshetra University, 29th -30th April, 2004.

 

  • Vij, S. & Sharma, D. Knowledge management orientation model - an empirical study.UGC Sponsored National Conference on Knowledge Management, Lyallpur Khalsa College, Jalandhar, 4th -5th December, 2004.

 

 

Dr GirishTaneja

Publications

 

  • Taneja, G., &Vij, S. (2017). Big Bazaar Direct. IMT Case Journal,7(3).

 

  • Taneja, G. (2017). What happens Next. Emerald Emerging Markets Case Studies, 7(3).

 

  • Taneja, G. (2017). Nestle India Maggi Rebuilding Trust. Indian Journal of Marketing.

 

  • Taneja, G. (2017). A Case Study on Experiential Learning for Marketing Students. Indian Journal of Marketing, 46(4), pp. 39-48.

 

  • Taneja, G., Chakranaryan, V., & Shankar, S. (2015). Cross Cultural comparison of Preference for technology products between Indian and African Students. JSSGIW Journal of Management, 2(2), pp. 10-25.

 

  • Girdhar, R., &Taneja, G. (2014). Towards sustainability in retail industry: A study of social and environmental sustainability practices of selected organized retailers in India. FIIB Business Review (FBR), 2 (2), pp. 20-25.

 

  • Chakranaryan, V., &Taneja, G. (2014). Identifying Potential Segments in the Indian Market for New and Renewable Energy Products: A Review of Demographics and Psychographics. JSSGIW Journal of Management, 1(2), pp. 12-23.

 

  • Taneja, G., A. Dutta, A., &Girdhar, R. (2013). Enhancing personal selling skill of management students through experiential learning. International Journal of Management, 4(4), pp. 193-199.

 

  • Taneja, G., Joshi, M., Gupta, N., & Kumar, A. (2013). Ziva pharmaceutical exploring international markets for expansion. Pacific Business Review International, 5(11), pp. 98-107.

 

  • Girdhar, R., &Taneja, G. (2013). A review of Environmental Sustainability Practices of Major Organized Retailers in India. OJAS- Expanding Knowledge Horizon, 2(1), pp. 7-15.

 

  • Taneja, G., Girdhar, R., & Gupta, N. (2012). Marketing Strategies of Global Brand in Indian Markets. Researchers World- Journal of Arts, Science & Commerce, pp. 71-78.

 

  • Taneja, G., &Kumari, L. (2012). “Bank’s Employees Perception on Quality of Work Life and its Relation with Job satisfaction in Malwa Region of Punjab”, International Journal of Research in Commerce, Economics & Management, 2(9), 71-76.

 

  • Taneja, G., &Kumari, L. (2012). Quality of Work Life and its Relation with Job Satisfaction. International Journal of Research in Commerce & Management, 3(2), pp. 97-105.

 

  • Girdhar, R., &Taneja, G. Potential Impact of ‘FDI in Multi-Brand Retail Trade’ on Stakeholders in Indian Retail Industry, Impact of Foreign Direct Investment on Economic Growth in India. 978-93-82816-00-3.

 

  • Taneja, G., & Kaushik, N. (2009). Factors Influencing Customer Perception towards Banking Services. Marketing Paradigm, 1(1), pp. 17-24.

 

  • Taneja, G. (2008). Impact of Pharmaceutical Industry Promotion Mix on Doctor’s Prescribing Mix. Asia Pacific Business Review, 4(4), pp. 82-95.

 

  • Taneja, G. (2008). Sales Force Management – A Comparative Analysis of Major and Upcoming Pharmaceutical Companies In India. GurukulBusines Review, 4, pp. 112-117.

 

  • Taneja, G., & Arora, U. (2008). An Analytical Study of Dispensing Behavior of Chemists. Laksh Journal of IPEM, 2(1), pp. 82-90.

 

  • Kaushik, N., Kaushik, V., &Taneja, G. (2008). An Analytical study of Customer Preference and Satisfaction in Indian Domestic Aviation Sector. The ICFAI Journal of Brand Management, 1, pp. 6-19.

 

  • Taneja, G., & Kaushik, N. (2007). Customer’s Perception Towards Mobile Service Providers – An Analytical Study. The ICFAI Journal of Services Marketing, 3, pp. 39-52.

 

  • Taneja, G., & Kaushik, N. (2007). Customer’s Preference and Satisfaction towards Men’s Readymade Garment Retail Formats. The ICFAI Journal of Brand Management, 4(4), pp. 14-27.

 

  • Taneja, G., Kaushik, N., & Arora, U. (2007). Influence of Promotional Tools offered by Pharmaceutical Industry on Physicians Prescribing Behaviour. AIMA Journal of Management Research, pp. 01-19.

 

  • Taneja, G., & Arora, U. (2007). Physician Perception Towards Promotional Tools Offered by Pharmaceutical Industry – A Comparative Age Wise Analysis. Journal of IPM, 8(1), pp. 01-16.

 

  • Taneja, G., & Arora, U. (2007). Physician Perception Towards Promotional Tools Offered by Pharmaceutical Industry – A Comparative Practicing Status Wise Analysis. The Icfaian of Management Research, pp. 7-18.

 

  • Taneja, G., & Arora, U. (2006). Promotional Tools in Pharmaceutical Industry – A Comparative Analysis of Major and Upcoming Players in India. Journal of IPM, 7(2), pp. 26-34.

 

  • Arora, U., &Taneja, G. (2006). An Analytical Study of Physicians Behaviour Towards Marketing of Pharmaceutical Products. Indian Journal of Marketing, 36(11), pp. 10-13.

 

Conference Papers

 

  • Taneja, G. A review of factors qualifying India as a market for new and renewable energy products. PTU sponsored National Conference on Rethink, Redefine, Redesign: A Futurisitic Approach to Business, Apeejay Institute of Management & Technology, Jalandhar, Punjab, April, 2014

 

  • Taneja, G. Indian Pharma Industry in the Post WTO era- A management perspective. National Seminar on Managerial Issues in Seamless Economy, Dept. of Business Management, Guru Jambheshwar University, Hisar, Haryana, 27th -28th February, 2004.

 

  

Dr. Ashutosh Gupta

Publications

  • Randhawa, G., & Gupta, A. (2017). Key Indicators of Sugar Industry- A Comparative Study of Punjab. Pravara Management Review (VikhePatil Foundation’s, PUNE), 16(1).

 

  • Randhawa, G., & Gupta, A. (2017). Workers perception of welfare facilities: A Comparative Study of Sugar mills of Punjab. Jaipuria International Journal of Management Dynamics, 17(1).

 

  • Randhawa, G., & Gupta, A. (2016). An Assessment of Growth of Technical Education in India. “Management Mosaic”, Haryana School of Business, Guru Jambeshwar University, Hisar.

 

  • Nagrath, G., & Gupta, A. (2015). Reasons of Unbalanced Growth of Management Institutes in Punjab. Euro Asia Research and Development Association, International Journal of research in IT and Management, 5(4), pp. 1-16.

 

  • Randhawa, G., & Gupta, A. (2014). Present Status and Challenges of Sugar Industry in Punjab. Prajnan- Journal of Social and Management Sciences-National Institute of Banking Management, 42(4). 375-391.

 

  • Gupta, G., & Gupta, A. (2013). Green Recruiting, International Journal of Management & Information Technology, 3(3), pp. 32-36.

 

  • Gupta, A., & Randhawa, G. (2012). Services in Insurance Sector-A Doubtful Case. International Journal of Marketing, Financial Services & Management Research, 1(5), pp. 34-41.

 

  • Gupta, A. (2008). Pragmatics of Mutual Funds, GNA Journal of Management & Technology, 3(1).

 

 

Conference Papers

 

  • Gupta, A., & Nagrath, G. A Study on Personality Types and Employment Realities. International Conference on Strategic Competency Mapping for Talent Management and Retention, University Business School, Panjab University, Chandigarh, 18th-19th January, 2018.

 

  • Randhawa, G., & Gupta, A. An Assessment of Growth of Technical Education in India. 8th National conference on Business and Management, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, 10th- 11th February, 2016.

 

  • Randhawa, G., & Gupta, A. Technical Education in India: Present Challenges and Suggestions. UGC sponsored National Conference, Guru Nanak Dev University College, Jalandhar, 27th -28th March, 2015.

 

  • Gupta, G., & Gupta, A. Reasons for Unbalanced Growth of Management Institutes in Punjab. UGC Sponsored National Conference on Social Sector in India: Perspective and Solutions, by Hindu Kanya College, Kapurthala, 26th -27th October, 2012.

 

  • Gupta, G., & Gupta, A. Growth of Management Institutes in Punjab. 6th International Conference on India in an era of Global Uncertainties: Issues, Opportunities & Challenges,GianJyoti Institute of Management & Technology, Mohali, 7th April, 2012.

 

  • Gupta, G., & Gupta, A. Problems before Management Education in India. AICTE sponsored National Seminar on Management Education in 21st Century: The Experience of First Decade, Action for Sustainable, Efficacious Development & Awareness (ASEA) &Omkarananda Institute of Management & Technology (OIMT), Rishikesh, 11th -12th February, 2012.

 

  • Gupta, A., & Randhawa, G. Services in Insurance Sector- Certain Ethical Issues. National Seminar on “Service-Led Growth: The Role of Service Sector in Indian Economic Development, Guru Nanak Dev University, Amritsar, 29th April, 2011.

 

  • Gupta, G., & Gupta, A. Green Recruiting. National conference on Strategic Human Resource Management, Rayat Institute of Management & Punjab Commerce & Management Association, Ropar, 26thNovember, 2010.

 

 

Dr.Gagandeep

Publications

  • Deep, G., Chadha, S.K., &Verma, J. (2015). Exploring the success factors of Radio Taxi Services in Punjab: An application of Factor Analysis. Indian Management Studies Journal, 19(1), pp. 175-186.

 

  • Chadha, S.K., & Deep, G. (2013). Using conjoint analysis to model rural consumers’ preferences towards over the counter (otc) drugs. The Apeejay Journal of Management and Technology, 8(1), pp. 33-39.

 

  • Deep, G. (2013). [Review of the Book Product innovation toolbox: a field guide to consumer understanding and research, by Jacqueline Beckley, Dulce Paredes and KannaponLopetcharat]. The Apeejay Journal of Management and Technology, 8(1), pp. 80-81.

 

  • Chadha, S.K., & Deep, G. (2013). Empowering quality management systems through supply chain management integration. IUP Journal of Supply Chain Management, 10(1), pp. 44-53.

 

  • Deep, G. (2013). Green Marketing: A Tool for Sustainable Branding Strategy. In Corporate social responsibility: Conceptual framework, practices & key issues.  New Delhi: Bharti Publications, 132-141.

 

  • Bhatia, A., Deep, G., &Sachdeva, S. (2012). Analyzing the Role of Job Involvement on Organisational Effectiveness: An Empirical Study among the Employees of Punjab National Bank. International Journal of Computing & Business Research.

 

  • Bhatia, A., Deep, G., &Sachdeva, S. (2012). Strategic Analysis of Search Engine Giant: A Case Study of Google Inc. International Journal of Computing & Business Research.

 

  • Chadha, S. K., & Deep, G. (2012). Using Emotional Intelligence as a Catalyst for Service Quality: A Descriptive Survey of Academics in Punjab. Business Analyst, 32(2), pp. 137-144.

 

  • Deep, G., &Verma, J. (2011). Factors affecting the students' Perception for the Selection of Universities: An Empirical Analysis. Ape jay Journal of Management & Technology, 6(1,2), pp. 68-73.

 

  • Deep, G. (2010). Impact of Celebrity Endorsement on the Purchase Decision.  Business Analyst, 31(2), pp. 137-146.

Conference Papers

 

  • Deep, G. Industries Earn While Companies Sleep-A Case Study on Viral Marketing.PTU Sponsored 12thNational Conference on Digital India: Key Essentials to drive vision into reality,GianJyoti Institute of Management & Technology, Mohali, 19th December, 2015.

 

  • Deep, G. Comparison of Technophobia and Adoption of 21st Technology Products Among Doctors and Nurses in Tricity. UGC Sponsored National Seminar on Contemporary Issues in Management, School of Management Studies, Punjabi University, Patiala, 14th November, 2014.

 

  • Deep, G. Retail Sector: An Upcoming Challenge to Indian Economy. UGC Sponsored National Seminar on Emerging Scenario of India Market,Dav Centenary College, Phillaur, 21st -22nd January, 2013.

 

  • Deep, G. Risk Management: An Indian Industrial Perspective. PTU Sponsored National Seminar on New Practices and Developments in Accounting and Finance: A path to Financial Innovations, Chandigarh Business School, Landran, 26th February, 2013.

 

  • Deep, G. Empowering Quality Management Systems through Supply Chain Management Integration- a Descriptive Survey of Select Hospitals in Tricity. UGC-SAP sponsored National Seminar on Global Supply Chain Management: Challenges and Prospects, Panjab University, Chandigarh, March, 2012.

 

  • Deep, G. Cause Advertising-A Tool for Social Problems Eradications. 9th International Management Conference on Economic and Social Survival: Opportunities and Challenges, PCTE Group of Institutes, Ludhiana, March, 2012.

 

  • Deep, G. Using Back Propagation Neural Network for Sales Forecasting based on Monthly Sales. 9th International Management Conference on Economic and Social Survival: Opportunities and Challenges, PCTE Group of Institutes, Ludhiana, March, 2012.

 

  • Deep, G. Service Quality Gap Analysis Using Servqual Scale: A Case Study at Punjab Roadways, Hoshiarpur. 8th International Management Conference on Materialism and Consumerism – A Bliss or Bane, PCTE Group of Institutes, Ludhiana, March, 2011.

 

  • Deep, G. Viral Marketing: A Tool for economic development. International Conference on Engineering Innovations: A Fillip to Economic Development, CIIS, Jalvera, February, 2010.

 

  • Deep, G. Identification of Valuable Intangible Assets: A Research on Small Business Firms. International Conference on Management and Valuation of Intangibles, UBS-Panjab University, December, 2009.

 

 

Pranjal Pachpore

Publications

  • Malhan, S., Bindia., &Pachpore, P. (2016). Measures to turn around the Indian Higher Education System. International Journal of Research in Business Studies, 1(1), pp. 63-70.

 

  • , &Pachpore, P. (2015). District wise Prioritizing for public fund utilization to improve the HDI of Bihar. I-Explore International Research Journal Consortium, India, 4(5), pp. 9-12.

 

  • , &Pachpore, P. (2015). District Wise Prioritizing for Public Fund Utilization to Improve the HDI of Rajasthan. MERC Global's International Journal of Social Science & Management, 2(4), pp. 219-222.

 

  • , &Pachpore, P. (2015). District Wise Prioritizing for Public Fund Utilization to Improve the HDI of Uttar Pradesh. International Journal of Business Management and Scientific Research, 5, pp. 7-14.

 

  • Pachpore, P., & Sharma, P. (2014). District wise prioritizing for public fund utilization to improve the HDI of Maharashtra, IJMSSR.

 

  • Pachpore, P., & Sharma, P. (2013). District wise prioritizing for public fund utilization to improve the HDI of Kerala. 4D international journal of Management and Science, 4(1), pp. 123.

 

  • Pachpore, P., & Sharma, P. (2013). District wise prioritizing for public fund utilization to improve the HDI of Madhya Pradesh. 4D International Journal of IT and Commerce, 3(2), pp. 118.

 

  • Pachpore, P. (2013). Measures to Turnaround the Indian Higher Education System. International Journal of Management and Social Sciences Research (IJMSSR), 2(6), pp. 90-95.

 

  • Pachpore, P. (2012). Nature’s Company. Proficient Journal of Management.

 

  • Pachpore, P., & Sharma, P. District wise prioritizing for public fund utilization to improve the HDI of Punjab, PIRJMs.

 

  • Pachpore, P. Are we on a verge of revolution? 4D international journal of management and science.

 

  • Pachpore, P. Genetics as a tool for market segmentation. Proficient Journal of Management.

 

  

Puneet Sharma

Publications

  • Pachpore, P., & Sharma, P. (2014). District wise prioritizing for public fund utilization to improve the HDI of Maharashtra, IJMSSR.

 

  • Pachpore, P., & Sharma, P. (2013). District wise prioritizing for public fund utilization to improve the HDI of Kerala. 4D international journal of Management and Science, 4(1), pp. 123.

 

  • Pachpore, P., & Sharma, P. (2013). District wise prioritizing for public fund utilization to improve the HDI of Madhya Pradesh. 4D International Journal of IT and Commerce, 3(2), pp. 118.

 

  • Pachpore, P., & Sharma, P. District wise prioritizing for public fund utilization to improve the HDI of Punjab, PIRJMs.

 

 

Conference Papers

 

  • Sharma, P., &Pachpore, P. Strategies for harnessing the potential of the Indian Higher Education System. National Seminar on Ruralization to Globalization, MMD DAV College, Gidderbaha, January, 2014.

 

 

Dr. Rekha Handa

 Publications

  • Handa R. (2017). SME IPOs – Growing Dimension of Capital Market. Chartered Secretary, 47(8), pp. 47-50.

 

  • Handa, R., & Singh, B. (2017). Performance of Indian IPOs- An Empirical Analysis. Global Business Review, 18(3), pp. 734-749.

 

  • Handa, R., & Singh, B. (2017). Governance and Performance: Evidence from Indian IPO Issuing Firms, Prajnan (NIBM, Pune), XLV (2), pp. 165-184.

 

  • Handa, R., & Singh, B. (2015). Effect of Founder Ownership on Initial Returns: Evidence from Indian IPOs. HSB Research Review, 8 & 9, (1 & 2), pp. 1-9.

 

  • Handa, R., & Singh, B. (2015). Women Directors and IPO Underpricing: Evidence from Indian Markets. Gender in Management: An International Journal, 30(3), pp. 186-205.

 

  • Handa, R., & Singh, B. (2014). Governance Structures of Indian IPO Firms. South Asian Journal of Management, 21(4), pp. 120-144.

 

  • Handa, R., & Singh, B. (2014). The Effect of Board Size on Underpricing of IPOs: Indian Evidence. The IUP Journal of Corporate Governance, XIII (3), pp. 7-16.

 

  • Handa, R., & Singh, B. (2013). Strengthening Board Rooms through Women: Needed Resource for Effective Governance.Chartered Secretary, XLIII (10), 1604-1611.

 

  • Handa, R., & Singh, B. (2013). Gender Diversity on Corporate Boards: A Study of Indian IPOs. The Indian Journal of Commerce, 66(3), pp. 210-223.

 

  • Handa, R., & Singh, B. (2012). Gender Diversity in Boardrooms: Strategizing through Women Power. In: Business Challenges and Strategies in Emerging Global Scenario, Ed: Rao, T. 83-90.

 

  • Handa, D., &Handa, R. (2011). Indian Juggernaut: Rolling Beyond Crisis. ALMANAC, 1(1), pp. 81-87.

 

  • Handa, R. and Singh B. (2011). Corporate Governance: The Road Less Travelled. Global Management Horizon, 1(1), pp. 23-29.

 

  • Handa, R. (2011). Evolving Dimensions of Management Education under the Impact of Information Technology. RMS Journal of Management and IT, 3(2), pp. 93-99.

 

  • Handa, R. (2009). [Review of the book Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases]. Amity Business Review, 10(2), pp. 52.

 

  • Handa, R. (2009). Carbon Trading: Money in the (Dirty) Air.Chartered Secretary, XXXIX (11), 1600-1604.

 

  • Handa, R. (2009).Banking on the Internet: Feeling the Pulse. Enterprise Information Systems in 21st Century Opportunities and Challenges, Ed: Dogra, B., Kaur, K., & Kaushik, N., 419-428.

 

  • Handa, (2005). Perception of Investors Regarding Financial Derivatives.InSecurities Market: Operations and Reforms, Ed: Singh, B., & Singh, J., pp. 151-166, New Delhi: Deep & Deep Publications.

 

Conference Papers

 

  • Handa, R. The Reformist Era of Financial Markets- A Special Case of SME Exchange Platforms. 70th All India Commerce Conference, IIS University, Jaipur from 12th – 14th October, 2017.

 

  • Handa, R. Corporate Governance in Insurance Sector – The Indian Status. Three-day International Conference on Global Insurance: Practices and Outlook, Osmania University, Hyderabad, Telangana in collaboration with Telangana State Council for Higher Education, Government of Telangana, Hyderabad on 29th - 31st July, 2017.

 

 

Gitika Nagrath

Publications

  • Daroch, B., & Nagrath, G. (2018). Studying the Relationship between Emotional Intelligence and Stress Among Teachers of Professional Institute. International Journal of Movement Education and Social Science, Vol 7(1), pp. 374-381.

 

  • Nagrath, G., & Sidhu, A. S. (2017). Management Education in Punjab: Growth and Quality Concern. Pravara Management Review, 16 (1), pp. 31-38.

 

  • Nagrath, G., & Sidhu, A. S. (2016). An Empirical Evidence on the Factors Affecting the Quality of Management Education in Punjab. DIAS Technology Review, 13 (1).

 

  • Nagrath, G., & Gupta, A. (2015). Reasons of Unbalanced Growth of Management Institutes in Punjab. Euro Asia Research and Development Association, International Journal of Research in IT and Management, 5(4), pp. 1-16.

 

  • Nagrath, G., & Khanna, P. (2015). Recent Developments in Corporate Governance: An Indian Context. International Journal of Research in Economics and Social Sciences, 5(4), pp.202-220.

 

  • Nagrath, G., & Gupta, A. (2013). Green Recruiting. International Journal of Management & Information Technology, 3(3), pp. 32-36.

 

  • Khanna, P., & Nagrath, G. (2011). Status of Corporate Social Responsibility in Indian Context. Asia Pacific Journal of Research in Business Management, 2(1), pp. 178-187.

 

  • Nagrath, G., & Singh, D. R. (2008). Work-Family Conflict among Teachers of Professional Educational Institutes. Effective Management- Refereed Journal of LMA, 25(1), pp. 33-38.

Conference Papers

  • Daroch, B., & Nagrath, G. Studying the Relationship between Emotional Intelligence and Stress among Teachers of Professional Institutes. International Conference on Research Development in Arts, Social Science, & Humanities, The Indian Council of Social Science Research, Panjab University Campus, Chandigarh, 18th March, 2018.

 

  • Gupta, A., & Nagrath, G. A Study on Personality Types and Employment Realities. International Conference on Strategic Competency Mapping for Talent Management and Retention, University Business School, Panjab University, Chandigarh, 18th -19th January, 2018.

 

  • Nagrath, G. Gender Based Perspective on Entrepreneurial Intention among Graduates. “National Seminar on Women Entrepreneurship in India: Issues and Challenges”, All India Council for Technical Education and Omkarananda Institute of Management & Technology (OIMT), Rishikesh, 12th -13th February, 2016.

 

  • Nagrath, G., & Sidhu, A. S. A Study on the Values of Faculty and Students: An Empirical Evidence. 13th International conference on Spirituality and Management, Punjab & Commerce Management Association & Shri Guru TegBahadurKhalsa College, Shri Anandpur Sahib, 27th -28th November, 2015.

 

  • Nagrath, G. Work-Family Conflict among Teachers of Professional Education Institutes. National Seminar on Globalisation of Indian Economy: opportunities and Challenges, School of Management Sciences, Varanasi, 6th- 7th October, 2007.

 

  • Khanna, P., & Nagrath, G. Corporate Social Responsibility. 7th International Conference on The Troubled Waters of Global Business, Punjab College of Technical Education, Ludhiana, 21st May, 2010.

 

  • Nagrath, G., & Gupta, A. Green Recruiting. National conference on Strategic Human Resource Management,Rayat Institute of Management & Punjab Commerce & Management Association, Ropar, 26th November, 2010.

 

  • Nagrath, G., & Gupta, A. Problems before Management Education in India. AICTE sponsored National Seminar on Management Education in 21st Century: The Experience of First Decade, Action for Sustainable, Efficacious Development & Awareness (ASEA) &Omkarananda Institute of Management & Technology (OIMT), Rishikesh, 11th -12th February, 2012.

 

  • Nagrath, G., & Gupta, A. Growth of Management Institutes in Punjab. 6th International Conference on India in an Era of Global Uncertainties: Issues, Opportunities & Challenges, GianJyoti Institute of Management & Technology, Mohali, 7th April, 2012.

 

  • Nagrath, G., & Gupta, A. Reasons for Unbalanced Growth of Management Institutes in Punjab. UGC sponsored National Conference on Social Sector in India: Perspective and Solutions, Hindu Kanya College, Kapurthala, 26th -27th October, 2012.

 

  • Khanna, P., & Nagrath, G. Recent Developments in Corporate Governance: In Indian Context. International conference on Emerging Economies-Frontier Issues and Potential Strategies in Global Growth, Economic Growth and Research Association, RIMT- Institute of Engineering & Technology, MandiGobindgarh, 24th -25th November, 2012.

 

Dr.GarimaBaluja

Publications

 

  • Baluja, G. (2018). Does Size matters for IPO survival: Empirical Evidence from India. Vision- The Journal of Business Perspective, 22(1), pp. 88-104.

 

  • Baluja, G. (2017).Survival of the Fittest: An Empirical Analysis of IPOs in the Post-SEBI Era. Business Analyst, 37(2), pp. 79-106.

Baluja, G., & Singh B. (2016). Lead Manager’s Reputation and Aftermarket Survival of Initial Public Offerings: Empirical Evidence from India. Management and Labor Studies, Sage Publication, 41(4), pp. 384-404.

Baluja, G. (2016). Financial Literacy among Women in India: A Review. Pacific Business Review International, 9(4), pp. 82-88.

  • Baluja, G., & Singh, B. (2016). The Survival Analysis of Initial Public Offerings in India. Journal of Advances in Management Research, 13(1), pp. 23-41.

 

  • Baluja, G., & Singh, B. (2015). Survival Pattern of Initial Public Offerings in India: An Empirical Study. Amity Business Review, 15(2), pp. 1-18.

 

  • Baluja, G., & Singh, B. (2014). The Determinants of Survival of Initial Public Offerings in India: An Empirical Study. The IUP Journal of Financial Risk Management, 11(4), pp. 7-30.

 

  • Baluja, G. (2013). Comparative Analysis of listing price performance between different graded IPOs in India. Pacific Business Review International, 6(5), pp. 1-7.

 

  • Arora, H., &Baluja, G. (2013). Dynamics of FII flows on Indian stock market volatility: An empirical exploration using Garch Approach. Pacific Business Review International, 6(2), pp. 41-47.

 

  • Baluja, G., & Arora, H. (2011). Impact of Mutual Fund Investment on Indian Stock Market Volatility: A Garch Approach. Business Vision, 7(I &II), pp. 97-106.

 

  • Baluja, G. (2012). Inflation Growth Nexus: An Empirical analysis of India. Almanac 2012: Inflationary Tendencies in Indian Economy & its Impact on Growth, II, pp. 301-307.

 

Conference Papers

 

  • Baluja, G. Size Effect on the Aftermarket Survival of IPOs in India: An AFT Approach. 7th India Finance Conference, IIM Bangalore, 20th -22nd December, 2017.

 

  • Baluja, G. Survival Analysis of IPOs in Hot and Cold Market: An AFT Approach. 5th PAN IIM World Management Conference, IIM Lucknow, 14th -16th December, 2017.

 

  • Baluja, G. Aftermarket Survival of Initial Public Offerings: A Review. 70th All India Commerce Association Conference, IIS Jaipur,12th -14th October, 2017.

 

  • Baluja, G. Effect of Demonetization on Indian Stock Market: An Empirical study. InternationalConference on Digital Revolutions in Business: Convergence and Integration, UBS Chandigarh, 27th -28th September, 2017.

 

  • Baluja, G. Role of Corporate Governance in determining IPO Survival. 14th International Conference on 'Business Ethics and Corporate Governance, GNA University, 22nd -23rd September, 2017.

 

  • Baluja, G., & Singh. B. Lead Manager’s Reputation and Aftermarket Survival of Initial Public Offerings: Empirical Evidence from India. National Conference on Financial System Reforms & Economic Growth: Issues & Challenges, LalBahadurShastri Institute of Management, New Delhi, 26th -27th February, 2016.

 

  • Baluja, G. Foreign Direct Investment and Economic Growth in India. International Conference on Globalisation of Markets: Emerging Challenges, KanyaMahaVidyalya, Jalandhar, 27th January, 2016.

 

  • G. Financial Literacy among Women in India: A Review. First International Conference on Personal Finance for Indian Women: The Strategic Dimensions, BanasthaliVidyapith, Jaipur, 15th -16th January, 2016.

 

  • Baluja, G., & Singh. B. The After-market Survival of Initial Public Offerings in India. 6th Doctoral Thesis Conference, IBS Hyderabad in collaboration with Broad College of Business Management, Michigan State University, East Lansing, USA, 26th -27th April, 2013.

 

Sidhartha Sharma

Publications

 

  • Sharma, S. (2017). Emotional intelligence at the Workplace: Why it means more than intelligence. PRJ, V, pp. 21-26.

 

  • Sharma, S. (2017). Human Resource Factors and Competitive Challenges Influencing the Supply Chain World: Review and Analysis. Pacific business review international, 10 (1), pp. 148-152.

 

  • Sharma, S. G. S. (2017). Impact of IFRS on the Financial Reporting Practices of Selected Countries: Review and Analysis. International Journal of Economic Perspectives, XI (2), pp. 555-562.

 

  • Sharma, S. G. S. (2017). Strategic accounting: Role of accounting in formulating and implementing multinational business strategy at different environmental levels. International Journal of science, Technology and Management, VI (1), pp. 256-262.

 

  • Sharma, S. (2016). A comparative study of financial reporting practices in India, US, and UK in line with IFRS. International journal of advanced research, IV (8), 1532-1542.

 

  • Sharma, S. (2016). Inter-generational conflicts at the workplace: Misconceptions and realities? Psycho-Lingua, 46(2), pp. 146-152.

 

  • Sharma, S. (2016). Impact of changing lifestyle on Indian customers. Future Retailing in India, I, pp. 166-172.

 

 

  • Sharma, S. (2015). Factors Affecting the development of international accounting: Review and analysis. International journal of research in Commerce and Management, VII, pp. 29-22.

 

  • Sharma, S. (2015). Venture capital financing in India: Review and analysis. The Summit, I, pp. 39-45.

 

  • Sharma, S. (2015). Corporate restructuring in India: status and key strategies. APEX, III, pp. 8-11.

 

  • Sharma, S. (2014). Mutual funds in India: Review and analysis. ACBS, I, pp. 443-449

 

  • Sharma, S. (2014). Accounting diversity and development in global arena. ICRIET, II, pp. 713-717.
  • Sharma, S. (2013). E-Marketing Models: Review and analysis. PRJ, I, pp. 187-194.

 

Conference Papers

 

  • Sharma, S., &Raheja, S. The influence of demographic variables on emotional intelligence: A study on Punjab. Entrepreneurship & Sustainability: A Skill India Perspective- International Conference, Footwear Design & Development Institute (FDDI), Noida, 25th June, 2017.

 

  • Sharma, S. Is forensic accounting a winning strategy over external auditing in India: review and analysis. Entrepreneurship & Sustainability: A Skill India Perspective-International Conference, Footwear Design & Development Institute (FDDI), Noida, 25th June, 2017.

 

  • Sharma, S. Strategic accounting: Role of accounting in formulating and implementing multinational business strategy at different environmental levels. 7th International Conference on Engineering Technology, Science and Management Innovation, Institution of Electronics and Telecommunication Engineers, Delhi, India, 17th July, 2017.

 

  • Sharma, S. Inter-generational conflicts at the workplace: Misconceptions and realities?10th national conference of Praachi psycho-cultural research association: Need of psychological intervention in global society, DAV College, Ferozepur, 18th-19th March, 2016.

 

  • Sharma, S. Accounting diversity and development in global arena. 1st international conference on research and innovations in engineering and technology, Amritsar, 19th-20th December, 2014.

 

  • Sharma, S., Emotional intelligence at the workplace, 5th national conference on innovative management practices for business excellence, GNA-IMT, Jalandhar, India, 15th March, 2014.

 

  • Sharma, S. Human resource issues in supply chain management. National Seminar on supply chain management: Issues and challenges, UBS, Chandigarh, India, 25th March, 2015.

 

  • Sharma, S. Mutual funds in India: review and analysis. National conference on advancements in computer and business studies, ACET, Amritsar, 19th-20th December, 2014.

 

  • Sharma, S. Corporate restructuring in India: status and strategies. National conference on corporate regulatory reforms- perspective, issues and challenges under new company law, DAV College, Jalandhar, 8th-9th March, 2014.

 

  • S. The present scenario of mutual funds in India. Contemporary issues in leadership and management, HMV College, Jalandhar, 17th-18th January, 2014.

 

  • Sharma, S. E-Marketing Models: Review and analysis. National Seminar on emerging scenario of Indian markets, DAV College, Phillaur, and 21st -22nd January, 2013.

 

  • Sharma, S. The present scenario of e-marketing in India. National seminar on new media and present scenario, DAV College, Jalandhar, 19th-20th October, 2012.

 

Bindia

Publications

  • Daroch, B., & Nagrath, G. (2018). Studying the Relationship between Emotional Intelligence and Stress Among Teachers of Professional Institute. International Journal of Movement Education and Social Science, Vol 7(1), pp. 374-381.

 

  • Daroch, B. (2017).Consumer’s Perception Towards Social Media Advertising. International Journal of Research in Business Studies, 2 (1), pp. 53-64.

 

  • Walia, G. K., & Daroch, B. (2017). Retention Practices: Remedy to Employee Turnover Disease. International Journal of Engineering Technology, Management and AppliedSciences, 5 (5), pp. 576-581.

 

  • Malhan, S., Bindia., &Pachpore, P. (2016). Measures to turn around the Indian Higher Education System. International Journal of Research in Business Studies, 1(1), pp. 63-70.

 

  • , &Pachpore, P. (2015). District wise Prioritizing for public fund utilization to improve the HDI of Bihar. I-Explore International Research Journal Consortium, India, 4(5), pp. 9-12.

 

  • , &Pachpore, P. (2015). District Wise Prioritizing for Public Fund Utilization to Improve the HDI of Rajasthan. MERC Global's International Journal of Social Science & Management, 2(4), pp. 219-222.

 

  • , &Pachpore, P. (2015). District Wise Prioritizing for Public Fund Utilization to Improve the HDI of Uttar Pradesh. International Journal of Business Management and Scientific Research, 5, pp. 7-14.

 

Conference Papers

  • Daroch, B., & Nagrath, G. Studying the Relationship between Emotional Intelligence and Stress among Teachers of Professional Institutes. International Conference on Research Development in Arts, Social Science, & Humanities, The Indian Council of Social Science Research, Panjab University Campus, Chandigarh, 18th March, 2018.

 

  • Walia, G. K., & Daroch, B. Retention Practices: Remedy to Employee Turnover Disease. International Conference on New Frontiers of Engineering, Science, Management and Humanities (ICNFESMH), National Institute of Technical Teachers Training and Research, Chandigarh, 21st May, 2017.

 

  • Daroch, B.Consumer’s Perception Towards Social Media Advertising. International Conference on Research in Business- Business Management in Todays Networked World: Challenges and Opportunities, Indian Research Organization, New Delhi, 16th April, 2017.

 

  • Malhan, S., Bindia., &Pachpore, P. Measures to turn around the Indian Higher Education System. International Conference on Research in Business- Business Management in 21st Century: Role of Academic Research, Indian Research Organization, New Delhi, 17th April, 2016.

 

Shivani Malhan

Publications

  • Malhan, S., Khanna, P., &Anjum, B. (2018). Influence of Brand Loyalty in Footwear Industry. North Asian International Research Journal of Social Science & Humanities, 4(3), pp. 41-49.

 

  • Malhan, S. (2017). Relative Importance of factors affecting Brand Loyalty in Mobile Phone Industry: An Emperical study. Commonwealth Journal of Commerce & Management research, 4(10), pp. 112-124.

 

  • Malhan, S., & Tandon, M. (2017). Significance of Brand Name in Brand Loyalty-An Empirical Study in Automobile Sector. Global Journal of Enterprise Information System,9(3), pp. 65-70.

 

  • M., &Malhan, S. (2017). To study the Consumer Perception towards soft drinks. International Journal of Business Management and Scientific Research, 26, pp. 35-54.

 

  • Tandon, M., Malhan, S., &Pachpore, P. (2017). Significance of Fuel Efficiency in the Factors affecting Brand Loyalty in Automobile Industry. International Journal of Engineering Technology, Management and Applied Sciences, 5(6), pp. 95-104.

 

  • Malhan, S., &Anjum, B. (2017). Impact of Customer Satisfaction and Brand trust on Brand Loyalty: A study of mobile phone Industry”, International Journal in Management and Social Science, 5(7), pp.163-174.

 

  • M., &Malhan, S. (2016). Consumer perception towards purchase of Laptops”,International Journal of Marketing and Management Research, 7(12), pp. 7-21.

 

  • Malhan, S., Bindia., &Pachpore, P. (2016). Measures to turn around the Indian Higher Education System. International Journal of Research in Business Studies, 1(1), pp. 63-70.

 

  • Malhan, S. (2015). Social Media: Usage and Attitude study. International Journal in Commerce, IT and Social Sciences, 2(2), pp.1-26.

 

  • Malhan, S. (2015). Customer Relationship Management in Banking”,International Journal of Management and Social Sciences Research (IJMSSR),4(5), pp.13-26.

 

  • Malhan, S. (2015). Impact of Demographic and Entrepreneur’s profile on level of Supply Chain Management practices in selected small scale and medium enterprises (SME’s) in Retail Sector. International Journal of Business Management and Scientific Research, 2, pp.21-4.

 

  • Malhan, S. (2014). Consumer Perception of Internet Banking”, Vision-International Refereed Journal of Management and Research, 2(7), pp.37-44.

Conference Papers

  • Malhan, S. Relative importance of comfort and safety in factors affecting Brand Loyalty: An empirical study in Automobile sector. International conference Strategic Management: Delivering business goals, University Business School, Panjab University, 21st December, 2017.

 

  • Malhan, S. Impact of Brand Experience on Brand Loyalty towards footwear Industry”, International Conference on Entrepreneurship and Sustainability-A skill India perspective Indian Federation of United Nations Association, Delhi 16th July, 2017.

 

  • Malhan, S., &Bindia., &Pachpore, P. Measures to turn around the Indian Higher Education System. International Conference on Research in Business Management in 21st Century: Role of Academic Research, Indian Research Organization, New Delhi, 17th April, 2016.

 

  • Malhan, S. Future Impact of Internet of Things in India. International Conference in Innovation, GyanJyoti Institute of Management, Chandigarh, 23rd January, 2016.

 

  • Malhan, S. Impact of Industrial Internet of Things in India. International Business Horizon (INBUSH ERA-2016), Amity University, Uttar Pradesh.

 

 

Saloni Raheja

Publications

  • Raheja, S., &Dhiman, B. (2017). Role of Emotional Intelligence on Investment Decisions of Individuals. International Journal of Applied Business and Economic Research, 15(22), pp.1-9.

 

  • Raheja, S., &Dhiman, B. (2018). Does Personality Traits and Emotional Intelligence of Investors determine their Risk Tolerance? Management and Labour Studies, 43(1), pp.88-99.

 

  • Raheja, S., &Dhiman, B. (2017). Influence of Personality Traits and Behavioral Biases on Investment Decision of Investors. Asian Journal of Management, 8(3), pp. 819-826.

 

  • Dhiman, R., &Raheja, S. (2017). Does Personality Traits and Emotional Intelligence Influence Investment Decisions of Investors? Asian Journal of Research in Social Science and Humanities, 7(7), pp. 99-110.

 

  • Raheja, S., &Dhiman, B. (2017). Does Investor Personality determine their Risk Tolerance? International Journal of Engineering Technology, Management and Applied Sciences, 5(7), pp. 439-448.

 

  • Jairath, J., &Raheja, S. (2016). Do Financial Literacy Affects Risk Tolerance of Individual Investors? CUGlobal Management Review, 5(2), pp. 3-10.

 

  • Raheja, S. (2016).Interplay of Investors Personality Traits and Risk Tolerance. CUGlobal Management Review, 4 (2), pp. 1-10

 

  • Dhiman, B., Babu, H., &Raheja, S. (2015). Influence of Demographics on Risk Tolerance Among Academicians – A Study. International Journal of Applied Business and Economic Research, 13(1), pp. 145-160.

 

  • Raheja, S. (2015). Corporate Governance: An Indian Perspective. Phillaur Research Journal, 3, pp. 5-9.

 

  • Raheja, S., &Jairath, J. (2015). Mutual Funds: Individual Investor Behavior. Indian Journal of Applied Research, 5(3), pp. 78-79.
  • Gupta, P., &Raheja, S. (2015). Online Advertising: A New Era of Marketing. Academicia: An International Multidisciplinary Research Journal, 5(4), pp. 225-232.
  • Raheja, S. (2014). Corporate Reporting: A Study on Recent Trends. The International Journal of Business & Management, 2(1) pp. 31-33.

 

  • Mahajan, S., &Raheja, S. (2014). Examine Relationship between Employees Satisfaction on Performance Appraisal System with Fairness of the System. Asian Journal of Management, 5(1), pp. 49-54.

 

  • Raheja, S., &Lamba, B. (2014). A Study on Influence of Demographic Factors Related to Risk Tolerance of Investors. International Journal of Research in Commerce & Management, 5(4), pp. 39-41.

 

  • Lamba, B., &Raheja, S. (2014). Rural India: Innovative Marketing Strategies. International Journal of Marketing and Technology, 4(5), pp. 110-123.

 

  • Raheja, S. (2014). Emami Limited: Product Development – A Case Study. International Journal of Management, IT and Engineering, 4(5), pp. 302-310.

 

  • Dhiman, B., &Raheja, S. (2013). Academicians Investment Behaviour: Determinants for Investment Decisions. Akimss – Journal of Research in Management, Computer Applications and Social Science, 2(1), pp. 1-13.

 

  • Raheja, S., &Lamba, B. (2013). Behaviour of Investors Towards Investment”, Indian Journal of Applied Research, 3(10), pp. 71-72.

 

Conference Papers

  • Raheja, S., &Dhiman, B. Do Investors Emotional Intelligence and Behavioral Biases determine their Investment Decisions. International Conference on Dynamics of Financial Sector Reforms, Lovely Professional University, Phagwara, 6th -7th April, 2018.

 

  • Sharma, S. and Raheja, S. Perception of People regarding GST. International Conference on Dynamics of Financial Sector Reforms, Lovely Professional University, Phagwara, 6th -7th April, 2018.

 

  • Sharma, S., &Raheja, S. Entrepreneurship & Sustainability: A Skill India Perspective. International Conference, Footwear Design & Development Institute (FDDI) Noida, 25th June, 2017.

 

  • Raheja, S., &Dhiman, B. Does Investor Personality determine their Risk Tolerance?7th International Conference on Engineering Technology, Science and Management Innovation, Institution of Electronics and Telecommunication Engineers, Delhi, India, 17th July, 2017.

 

  • Raheja, S., &Dhiman, B. Role of Emotional Intelligence on Investment Decisions of Individuals. Chitkara Doctoral Consortium, Rajpura, 13th May, 2017.

 

  • Raheja, S., &Dhiman, B. Is There Any Relation Between the Risk Tolerance, Investment Avenues and Investment Objectives? International Conference on Strategies for Global Competitiveness and Economic Growth, Lovely Professional University, 21st -22nd August, 2015.

 

  • Jairath, J., &Raheja, S. Academicia- Industry Linkage: Indian Scenario. National Seminar on Challenges Before Higher Education in India, Jalandhar, 27th -28th March, 2015.

 

  • Aggarwal, N., Raheja, S., &Lamba, B. A Study on Innovative Financial Instruments in Market International conference. KC International Journal on Engineering Science and Management, Nawansher, February, 2014.

 

  • Raheja, S. Women Empowerment: Role of Higher Education. National Seminar on Women Entrepreneurship, Empowerment & Development, New Delhi, BVIMR, 4th -5th March, 2014.

 

  • Raheja, S. Green Marketing: A Look on Indian Companies. National Conference On Advancements in Computer & Business Studies, Amritsar college of engineering & technology during, Amritsar, 26th -27th June, 2014.

 

  • Raheja, S. Women in Media: A Study On Challenges. 3rd International Conference On Competency Building Strategies in: Business and Technology for Sustainable Development, Tamil Nadu, 25th February, 2014.

 

  • Raheja, S. Company Auditor: Role & Responsibility. National Conference on Corporate Regulatory Reforms- Perspective, Issues & Challenges Under New Company Law, Jalandhar, 8th -9th March, 2014.

 

  • Raheja, S. Business Performance: An Influence of Entrepreneurial Orientation. International Conference On Global Performance Challenges Building and Sustaining Competitiveness, Amity University, Gurgaon, 11th -12th September, 2014.

 

  • Raheja, S. Women Entrepreneurship in India: Problems and Suggestions. National Seminar on Entrepreneurship Development and Management Skills, Jalandhar, 27th -28th February, 2014.

 

  • Lamba, B., &Raheja, S. Corporate Social Responsibility: A Study on Initiative by Indian Companies. International Conference On Contemporary Issues in Leadership and Management, Jalandhar, 17th -18th March, 2014.

 

 

Dr.Preeti Mehra

Publications

  • Mehra, P. (2018). The Rural Indian’s Outlook Towards Packaging of a Micro Pack – An Empirical Study. International Journal of Innovative Research and Advanced Studies, 5(2), pp. 48-50.

 

  • Mehra, P. (2018). An Empirical Analysis of Packaging Trends in the Jalandhar Sports Goods Industry. International Journal of Creative Research Thoughts, 6(1).

 

  • Mehra, P. (2017). Factors Influencing Purchase Behaviour of Branded Sports Shoes. SCMS Journal of Indian Management, 15(4), pp. 54-63.

 

  • Mehra, P., & Singh, R. (2017). Impact of Package Design on Consumer Buying Behaviour- An Empirical Study. SCMS Journal of Indian Management, 14(1), pp. 114-12.

 

  • Mehra, P. (2017). Fast Moving Consumer Goods (FMCG) Industry in India and Its Key Approaches. International Journal of Engineering Technology Science and Research, 4(8).

 

  • Mehra, P., & Singh, R. (2016). Consumer Preferences and Purchase Decision Making for Micro Packs- An Empirical Study. Vision: The Journal of Business Perspective, 20(3).

 

  • Mehra, P., & Singh, R. (2016). Consumer Brand Preferences for Micro Packs-Empirical Study. ArthAnvesan, 10(1), pp. 35-40.

 

  • Mehra, P., & Singh, R. (2015). Drivers of Micro Pack Purchase Decisions-A Factor Analytical Approach. The Business Review, 19(1), pp. 1-11.

 

  • Mehra, P. (2012). An Empirical Study on the Effects of Packaging Attributes and Biodegradability of Micro Packs on the Perception on Consumers. Gyan Management Journal, 2(3), pp. 76-80.

 

  • S., &Mehra, P. (2010). An Empirical Analysis of the Factors Influencing Purchase Behaviour of Micro- Brands. Interdisciplinary Journal of Contemporary Research in Business, 2(6), pp. 433-37

 

  • S., & and Mehra, P. (2010). Micro Branding-A Key Tool of FMCG Pull Strategy. Indian Journal of Marketing, 40(6), pp. 18-23.

 

  • S. &Mehra, P. (2006). Micro Branding - A Bane or Boon for Customer. Marketing Masterminds, 9(2), pp. 44-48.

 

 

Conference Papers

 

 

  • Mehra, P. Conjoint Based Model for Determining Consumer Preference for Micro Packs. 6th IIMA Conference on Marketing in Emerging Economies, IIM Ahmedabad, 6th-9th January, 2014.

 

  • Mehra, P. Non-Biodegradability of Micro Packs-Packaging Material – Social and Environmental Implications. National Conference on Social Sector in India, Hindu Kanya College, Kapurthala, 27th October, 2012.

 

  • Mehra, P. A Model for Determining Consumer Preference for Micro Packs. International conference on emerging economies: Challenges and Opportunities, GianJyoti Institute of Management and Technology, 18th -19th March, 2011.
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